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Mobile App

VROOM

VROOM is a restaurant aggregator and meal delivery service based in Kuwait. They allow users to order meals from anywhere, within Kuwait, and have it delivered to their doorsteps.

The company seeks to provide the finest experience to their consumers and partners, from logistics to technology, design, and support.

VROOM app offers restaurant information, menus, and user ratings, as well as food delivery from partner restaurants in Kuwait.

ROLE

UX/UI Designer
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Research, product design, design systems, user-testing

THE TEAM

1 Designer
1 Product Manager
2+ engineers.

PLATFORM(S)

Mobile App

Technologies

- Figma
- Trello

CHALLENGE

Many individuals struggle to find the time to cook at home due to work or not having the time for some other reasons, or due to being sick, and some don’t even have the time to visit a restaurant.

SOLUTION

Create an app for these individuals to order and receive food at their own convenience.

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Design Process
Sitemaps
Wireframes & UI
Industry Benchmarking

We carried out industry benchmarking by researching top food delivery mobile applications to understand the value proposition of various similar products available in Kuwait and globally, their interaction flows, and feature offerings. This allowed us to tailor our customer-facing app to meet users' expectations from all over the world.

The top competitors were:

Talabat
Get Dukan
Deliveroo
Carriage
Bilbayt
Zomato
Toters
Cravez
Peronas

The information collected from the initial documents received from the client was condensed and consolidated into 4 personas/user groups.

Super Admins (Portal)
Super Admins would be Vroom employees operating from the portal.
They would be in charge of the restaurants onboarding to the portal, making sure there are no issues with orders and other business related issues, and responsible of delivery drivers as they would be providing the drivers to the restaurants.
Restaurants (Portal)
Restaurants will operate from the portal and use it to add/remove menu items, receive orders, and accept or reject them.
End Users (App)
End users will use the app to order meals and have it delivered to their doorsteps.
RAHA SALAH
JOB
Managing Director
AGE
25
STATUS
Single
OCCUPATION
Managing Director
LOCATION
Kuwait
Background
Raha is a managing director and has a very busy schedule. She works from 9 to 6, often staying after-hours at the office or bringing work home with her.Since she’s busy most of the time, she doesn’t have the time to prepare her meals, and she gets home tired and hungry.
Raha is looking for an app where she would get food delivered to her location without having to worry about the ordering process.
GOALS
  • To order food as quick as possible
  • Have quality food options, the healthier the better
  • Have a good warm meal
FRUSTRATION
  • Not having the time to cook, or think about what meals to prepare
  • Delivery going to the wrong address
  • Food not arriving on time
Delivery Drivers (App)
Delivery drivers will use the app to receive orders and make the delivery to the location provided by end user.
Abdulaziz Amir
JOB
Managing Director
AGE
34
STATUS
Married
OCCUPATION
Delivery Driver
LOCATION
Kuwait
Background
Abdulaziz is a delivery driver. He has been working in this field for over two years and has gained extensive experience in delivering packages and various items to customers across the city.

Abdulaziz is a friendly and personable individual who enjoys meeting new people and delivering high-quality service. He is always willing to go the extra mile to ensure that his deliveries are made on time and to the satisfaction of his customers.
GOALS
  • To be close to delivery hubs, centers or outlets which are close to their homes, so that they do not waste time commuting.
  • Easily receive orders with precise location.
  • Ensure timely delivery of food orders
  • To augment family earnings for greater financial security.
  • Maintain good relationships with customers and restaurant partners
FRUSTRATION
  • Not receiving notifications for new orders or updates on existing orders in a timely manner, which can lead to confusion and delays in delivering food orders.
  • The maps provided by the app can be inaccurate or outdated, which can make it difficult for Abdulaziz to find the correct delivery location, leading to delays in delivering the food order.
  • Experiencing technical difficulties with the app, such as issues with the GPS or scanner, which can impact his ability to manage his deliveries efficiently.
  • Lack of Customer Support
Sitemaps

After the personas, we focused on the sitemaps to understand the users’ journeys on the platforms, and to have a clear picture to be on the same page with everyone, including the clients and the dev team.

Wireframes & UI

Once we received approval for the sitemaps, we started working on the wireframes to establish the basic structure of the pages before visual design and content is added. 
We made sure the client and the developers are included in this process early on to be aligned with the layout structure.

After all the wireframes were approved, we went ahead with the UI design.