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Website Redesign & Rebrand

Buying Group

BuyingGroup.com is an online platform that brings together buyers from various industries, allowing them to leverage their collective purchasing power.

They source quantity-limited, discounted products from their members and benefit by reselling the merchandise (think high-end electronics and trendy gadgets) for a profit, and members earn commissions, cashback, and extra bonuses.

ROLE

UX/UI Designer & Brand Designer
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Research, product design, design systems, user-testing, visual designs, logo creation

THE TEAM

1 Designers
1 Product Manager
3+ engineers.

PLATFORM(S)

Website

Technologies

- Figma
- Ant Design

CHALLENGE

Buying Group website was up and functioning, but it lacked modern UI touch and the whole user experience needed to be revampled,

SOLUTION

Revamp the company's website to seamlessly integrate rebranding efforts and elevate the overall user experience of the site.

Rebrand
Website Redesign
Redesigning the website

The client entrusted us with a clear brief and set of expectations, seeking to rebuild the information architecture and user flow of the current website, and making it more interesting.

HOME PAGE (before - after)
ABOUT US PAGE (before - after)
LOGIN PAGE (before - after)